No doubt the covid-19 pandemic has caused disruption and unrest in the world mainly among humans. It has stopped the development of every sector and the world for the moment is in a paused mode. It has become important to think about how will things be pots-covid.
Businesses are stopped for a while and many small businesses have collapsed, or has gone into major losses. So it is very crucial to take into account how will the business grow after all this.
In this article, we will answer this question. This pandemic has definitely caused so much loss but to think about the future is what a good marketer should do.
So here are the 6 post- covid digital marketing strategies to grow your business in these tough times –
- Focussing on the existing customers
- Investing in digital advertisements
- Updating communication strategy
- Shifting online
- Provide offers
- Improve and focus on technology
Now let us understand each in detail-
6 DIGITAL MARKETING STRATEGIES TO GROW YOUR BUSINESS EVEN IN POST-COVID TIMES
FOCUSSING ON EXISTING CUSTOMERS
This may not sound appealing but it is effective. Yes, due to covid, things have changed a lot and the world will take time to come back to normal, targeting a new customer base will be of no good. Instead, pay attention to the ones you already have. If lost touch, follow up with them. Using different marketing strategies here, like email marketing, conversational marketing will be appropriate.
INVESTING IN DIGITAL ADVERTISEMENTS
As many people are active for a huge amount of time on social media in this period, investing in digital ads will be a smart move. We all know that social media has great reach but covid has coagulated all the world’s population on different social media platforms making its reach from great to huge. Social media is the only way to connect to the world right now and hence the best way to channel marketing.
UPDATING COMMUNICATION STRATEGY
As the world has changed due to the pandemic, people’s priorities have also changed. So sticking to the old communication strategy would not be effective. Changing strategies with the change in time is the only constant strategy. Sending emails or messages to your customer in order to give updates on sales, helpful resources, awareness messages, and supporting messages. Letting them know that your brand, and everyone associated with it, are there for them right now will have a lasting impact. Consider the ethics of marketing and act accordingly.
With everything that is going on, the lockdown, restrictions, travel ban, etc., there’s no wonder that everything is shifting online. Therefore it is time to increase your online presence and showcase your digital skills.
Provide support to employees
Effectively invest in customer relationship management software.
Conduct online campaigns and webinars.
PROVIDE ATTRACTIVE DEALS AND OFFERS
Run attractive deals and offers on your product and services. Conduct online campaigns and run ads about your deals and offers. As the businesses will reopen, everyone will try and compensate for the losses caused. Offering exclusive offers and deals will be an effective approach towards attracting new customers as well as making the existing ones want to come back.
IMPROVE AND FOCUS ON TECHNOLOGY
There is no need to tell you the role of AI in marketing, we all are very well aware of it. Even at this time, AI-based technologies can help in maintaining the consistency of business. You can predict the new patterns of purchases of your customers and have a track of what they engage in while they are on your website. This way you can follow up with the new trends in products’ sales and customers’ new purchasing habits as well as their priorities.
The pandemic is overwhelming and stressful. To be able to cope with it and making sure your business is moving forward in the right direction is the need of the hour. With appropriate steps and strategies, one can grow and constantly bloom the position of the firm even in these tough times.