Digital marketing is the modern approach to the world of marketing. It is the most efficient and convenient form of marketing.
Here, we will discuss all the reasons why you should adopt a digital way of marketing for your business.
WHAT IS DIGITAL MARKETING?
Before getting started with what is the need for digital marketing in a business and how can it benefit you, one should know what is it and the basics related to it.
To make things easier for you we have it all here – What is digital marketing? 05 min read.
Now let us understand the need for it.
WHY DO YOU NEED DIGITAL MARKETING?
Today digital marketing is crucial to sustaining in a market more than ever, for the following reasons –
1. IT IS AFFORDABLE
Marketing digitally is way cheaper than traditional forms of marketing. Traditionally marketers used to print ads, billboards, broadcast ads on radio and TV, etc. To carry out payments of printing, distribution and ads is cost-driven.
While digital marketing also has scope for all these methods, it still gives many more options to adopt that is cost-effective and provides better.
These are the methods or strategies of marketing digitally:
- Pay per click advertising
- Website marketing
- Content marketing
- Email marketing
- Social media marketing
- Affiliate marketing
- Video Hosting
- Forums and Community boards
2. HAS GREAT REACH AND ACCESSIBILITY
Digital marketing is basically online marketing. And today whole world has reached mobile phones and is online, which makes digital marketing accessible by all and reachable to all. Marketing digitally can attract you immense reach in lesser time and effort.
All the strategies mentioned above are performed online getting into your customer’s vision in one form or the other and gaining their attention.
Moreover, you should always know where you can find the maximum crowd.
3. GIVES SCOPE TO INTERACTION
All the digital marketing platforms are interactive in nature. This means, unlike the traditional approach where you just convey your message and have no idea about the response, in the digital approach you can actually know the responses of your customers.
All digital marketing platforms offer you the opportunity to know what your customer thinks and ask for their feedback instantly and improve accordingly. This also helps you to know their likes and dislikes.
4. HELPS IN TARGETTING THE RIGHT AUDIENCE
With digital marketing, you can target the right audience for your product or service.
Every product is made keeping in mind the needs of the consumers. You should be clear about who are these consumers are that you want your products to reach. Once you are clear about this you need to understand the platform where you can find these consumers in bulk.
For example, if you have a cosmetic or make-up brand the most appropriate platform to market your products (after building a website) is social media marketing. On special media, say Instagram, you can go for affiliate marketing. This means you can affiliate with influencers on Instagram who have greater reach in terms of followers. You can send those influencers your products in form of PR, they share their reviews on the products in form of posts or stories and this will ultimately drive traffic to your site.
In this way, you are targeting just the customers that are interested and that need your product instead of putting effort and time into conveying messages to bulk who are not even interested.
To understand all the digital marketing strategies in detail, check out – How digital marketing works?
5. IS MORE EXPRESSIVE
Marketing digitally enables you to be more expressive through multimedia than traditional marketing. Of course in the latter, you have TV ads where you can express anything you want to but not everything. We all know that ads are expensive and to be able to express yourself fully you need more screen time hence you need longer ads, and this will be more expensive than usual.
In digital marketing, you can host expressive multimedia yourself. Yes! Yourself. Through video hosting, you can host any number of videos you want and can share them on different platforms. Some video hosting platforms are free of cost and have crazy reach. For example, YouTube.
6. HELPS YOU MONITOR CUSTOMER ACTIVITY
Digital marketing helps you to monitor customer activity by enabling you to see which ad or content they have engaged in while they make purchases on our website. This also helps you to understand their pattern of purchase and enable you to improve your strategies according to that.
7. LETS YOU PRINT YOUR OWN CONTENT
Remember how using traditional marketing you give ads to get printed in newspapers, and billboards. In the same way through digital marketing, you can print whatever you want on your website and on various different platforms without having to pay great amounts. This can be accomplished through a content marketing strategy.
8. YIELDS BETTER RESULTS WITH BETTER ANALYTICS
Every company wants to drive as much traffic as it can on its products and services. Digital marketing lets you do, not only this but also it can segment your site traffics.
Segmenting traffic means dividing the visitors by source, which means from where they land on your page. Based on the source there are 5 categories of traffic segmentation-
- Organic – This refers to the customers who clicked on your website when it appeared on the search engine result page (SERP)
- Paid – When customers land on your site by clicking a paid ad or PPC.
- Direct – When someone directly types your URL and searches for you, it is direct traffic.
- Social – Refers to traffic landing on your site through your social media platforms.
- Referral – Traffic coming on your website through other websites using links.
There are various tools for getting accurate analytics like Google Analytics.
Digital marketing is need for every firm today no matter what size your firm is. Marketing in the digital age should also be digital not just because it is in trend but because it has many advantages that can benefit your firm in multiple ways.
Knowing all the strategies is a need for digital marketing and understanding how to implement these strategies is also crucial in order to gain complete benefit from it.