How Digital Marketing works? Strategies of Digital Marketing.

Table of Contents

To come up with the best results using digital marketing one should use the most essential key, that is strategy.

Digital marketing uses various strategies to reach one goal through different routes and all these strategies work together to generate traffic on your platform. To be able to properly understand its functioning, one should have complete knowledge of digital marketing.

Here is a brief list of various digital marketing strategies:


how digital marketing works

The search engine is the very first thing that comes to mind whenever you want to search or purchase something. When a consumer search for something on a search engine, for example, Google search, they are delivered with the results on the pages of the Google search labeled as first, second, third, etc. This is where Search Engine Optimization for SEO comes into play.

Having good knowledge of SEO and making your website SEO-friendly is one of the most important steps in digital marketing. Making your website SEO friendly increases the chance of it being visible on the very first pages of Google search which directly attracts customer attention and grabs potential leads which bring exposure to your business. The best thing about SEO is that it is free to use and increases size traffic gradually over time.


Pay per click or PPC advertising is that strategy of digital marketing in which the advertisers have to pay for advertising their products online. These ads appear whenever a person searches something on Google search or any other search engine.

The advertiser has to pay only when these ads are clicked by the customer, that is the person who is searching.  Hence it is termed as Pay- Per- Click advertising.


how digital marketing works

Your website represents your business and it is the biggest marketing asset that you have, as it is your website that is going to convey what you are selling to potential customers and communicate with them. Your website is the online abode for your business. So it is very important for you to build an excellent user experience in the form of your website so that the customer can easily find the products and services that they are looking for.

Some points that should be kept in mind while creating a website

  • It should be neat with proper design
  • It should have appealing graphics
  • It should contain a call to action at the corners, top or bottom
  • Your website should be mobile-friendly as well.


how digital marketing works

Content is the backbone of anything and everything. Having appealing content is very important since it is the number one factor that can make or break a deal.

Content marketing deals with user interaction and convincing them to make purchases on your products.  Content Marketing holds a valuable place in digital marketing and in enhancing your business. Content marketing can be of many forms like videos, E-books, testimonials, infographics, brochures, Social media posts, blog posts on websites, etc. Having great content and knowing where and how to promote and manage it can do wonders for your business.


how digital marketing works

Social media marketing is one of the newest and effective forms of digital marketing.

As the number of social media users throughout the world increases, social media marketing has become one of the most trending forms of digital marketing and the most feasible one.

Social media is a platform where people spend a major portion of their day. Hence, you can promote your products and services while being in touch with potential customers.

Not only this, but you can also ask them for their opinion on a particular topic related to your business or firm, you can ask them for feedback on any particular service or a product directly through the comment section which makes the communication between you and your customer efficient without any barrier.

Facebook, Instagram, Twitter, WhatsApp, Tik Tok are some of the most common and most used social media platforms across the globe.

You can use these platforms to not only promote or expand your business but also to run ad campaigns, hold giveaways to expand your audience, and create content. Using hashtags under your posts can help you to get discovered instantly and also you can become viral through engaging content.


In this form of marketing, you need to have a brand ambassador for your brand who will help you to engage with potential customers and will also recommend your products and services to them for which they will charge some amount in form of commission.

For a brand ambassador, you can reach out to anyone who has influence in the digital marketing world or you can also reach out to social media influencers who can promote your products on their platform, as these influencers have a good reach among the audience as followers who tend to get inspired by them.



The podcast is a great tool to add to your digital marketing strategy. The podcast is a digital audio file the users subscribe to and listen to from any device. It is typically made into a series of files.

Podcasting is gaining popularity day by day. There is a tonne of different podcasts having different topics, which is one of the biggest factors for the growth in listeners. There are certain platforms that will link back to your website if you have your podcast placed on them. You can submit your podcast on several platforms and directories, for example, Spotify, Google Play, Apple Podcast, and many more. These allow the user to easily find your podcast even if they are not your current audience.

Podcasts allow you to inspire and share knowledge with your audience and these are not only for well-established personalities or influencers. Even if you are new to your respective field you can do podcasts. In such a case you can share your past experiences, inspirations, your company or firm, how did you come this far, etc. The podcast is a very effective educational and digital marketing tool. You can also promote or share your podcast on your social media to direct your audience to know more about you and understand your efforts and ultimately generate more traffic on your podcast.



Videos have the capacity to generate more traffic than any other marketing tool. The only challenge is that video content is heavier than text-based content. So to upload it directly on your website servers can be very heavy and can even crash your website or affect its functioning. Thus, it is important to have a video hosting service or site. When talking about this, the very first server that comes to mind is Youtube!

Youtube is widely used all over the globe and is the largest video-sharing website on the internet. With up to 1.9 billion users youtube has a crazy reach. It gives the users free unlimited cloud storage for video files and many such features. It is the most suitable platform for content creators and is also used for the promotion of businesses through video to drive more traffic than usual.

Apart from Youtube, there are various other platforms as well for video hosting Lille Dailymotion, Vimeo, WordPress, and Facebook to some extent.


Forums and community boards can be a good way to start talking about your brand or firm. Usually, forums and community boards have question-answer patterns and engage a great amount of audience.

People keep on asking questions on such platforms and wait for relevant answers which are not viewed or read-only by the one asking but also by everyone in connection or part of that space, whenever someone else asks the same question your answer will be visible to them. Using such platforms you can talk about your products, websites, services, or brand and also share links to various websites in order to promote your brand or prove your answer right. Small business owners can find this more useful as they can take part in these boards, answer queries and add links to their website which will be there for eternity.

Most companies use this form of marketing to gain popularity and translate it to actual sales. The most famous examples of this form are Quora and Reddit.

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