WHAT IS E-MAIL MARKETING? HOW TO BEGIN WITH IT?

e-mail marketing

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E-mail marketing is not brand new but a well-used tactic to promote your business via e-mail. It is cost-effective, easy to execute, and shows good effects on your campaign. E-mail may not replace any other marketing or digital marketing strategy, but it complements them very well. 

WHAT IS E-MAIL MARKETING?

E-mail marketing is when you send a commercial email message with your email subscribers’ contacts, which would like to subscribe to your mailing list, and have been given express permission to receive email from you. It is the use of information, drive sales, and build a community around your brand. 

E-mail marketing is the process of targeting your audience and customers through e-mail. This will help you to increase conversion rates, and revenue and provide subscribers with valuable information, in order to achieve their goals.

WHAT ARE THE TYPES OF E-MAILS?

E-mails are divides into various types concerning the message they carry. The following are the different types of e-mails –

  1. NEWSLETTER E-MAILS

The newsletters are very popular, they are usually sent out on a consistent schedule. They often include the content of the company’s blog, upcoming events, and updates about your business, which will be of interest to the company’s subscriptions. 

  1. PROMOTIONAL E-MAILS

Promotional e-mails are fairly common in e-mail marketing. Due to its frequent use, it can be annoying for a customer to open e-mails just to find your e-mail with the old form of the “20% off” template. It’s important to add that its innovation and value to these old e-mail messages. One way to achieve this is to raise awareness of the product or service that you’re offering, and then add valuable content about it with the offer.

  1. SURVEY E-MAILS

Asking for feedback is always a good idea and leads to the road to improvement. Survey E-mails can help you understand where you are going right and where you can improve. This can also help you to better understand your customers’ needs and wants and their interest in your brand. 

  1. LEAD NURTURING E-MAILS

This type of e-mail includes guiding customers through the sales funnel and converting them into the company’s loyal customers. To accomplish this first, you will need to build the customers’ trust. This will be achieved through good content of the sent-out e-mails. As nurture leads are not one e-mail message, but rather it is a series of e-mails that can use to build relationships with customers. 

  1. MILESTONE E-MAILS

There are numerous steps that a customer goes through when interacting with a firm or a brand. When a client is often a new subscriber or customer, it is important to highlight milestones, such as anniversaries and birthdays. The Milestone e-mails are designed to highlight these issues. 

e-mail marketing

BENEFITS OF E-MAIL MARKETING

  1. CREATES TRAFFIC ON YOUR SITE 

With the help of an e-mail marketing campaign, you can send traffic to your website and improve SEO. You will also need to keep viewers in touch with the brand and website. 

When you create a new e-mail message, which links to the content, note that your e-mail contains a call-to-action (CTA) so that your readers are likely to click through to your site. 

  1. SEND PROMOTIONS IN TIMELY MANNER 

Even though traditional marketing campaigns are at a time and a place, and take months of planning and organization. Even then, you’re probably not sure if people are going to see there is an active campaign at the right time. 

However, with the help of marketing, e-mail, you can create a lot of promotions in a short period of time, as the planning process does not take a long period of time. In addition, you can be sure that your target audience will see your e-mail promptly. 

  1. INCREASE SALES RATE AND POTENTIAL CUSTOMERS

You can also increase your leads through email marketing. In fact, the method to enter the e-mail can be used to develop leads, and improve conversion rates i.e., rate of sale of products and services,  for your business. Email marketing is a great opportunity to take advantage of impulse purchasing. There aren’t many other marketing platforms out there that allow customers ‘want’ and ‘buy’  a product, in clicks. With a tempting CTA and links to the checkout process, an e-mail can drive sales like no other channel.

  1. REACH THE RIGHT PEOPLE AT THE RIGHT TIME

In order to have a successful marketing campaign, you need to reach as many potential customers as you can at the right time. With email marketing, it’s easier to get in touch with people, because they are always checking their e-mails.

This means that you will have to regularly perform in front of a live audience, so you’re always on top of it. 

  1. AFFORDABLE

The most obvious benefit of email marketing is its lower cost compared to the major marketing channels. There are no costs or postage and you don’t have to pay for the replacement of exposure to certain billboards, magazines,s or television channels. Email marketers might consider investing in software, in order to track and evaluate their emails. Of course, there may be a slight overhead, sending thousands of e-mails at the same time, however, these costs are very low than your other marketing channels. 

  1. EAST TO USE

E-marketing doesn’t necessarily require is a great team, and technical expertise, in order to be successful. You can simply e-mail campaigns with the help of innovative videos, images, and logos. However, some of the most successful campaigns also use simple messages which indicates that the content of the e-mail is the most important thing.

  1. MEASURABLE

Another huge advantage of email marketing is that it’s easy to see where you are going. Most e-mail marketing software allows you to track open, click-through, and conversion, which makes it easy to determine how a campaign can help grow the business. These changes can be immediately printed or broadcast advertising requires a lot of effort to change. 

HOW TO BEGIN WITH E-MAIL MARKETING?

  1. KNOW YOUR AUDIENCE

The very first step towards anything related to marketing is knowing the audience. So in with e-mail marketing. Understand what your audience wants and needs and act accordingly.

  1. SET UP GOALS

Before you come up with your campaign goals, gather them in a larger context. Explore the average email stats for your website and use how you like to save them to your specific needs. 

  1. CREATE YOUR OWN LIST

Sending undesirable e-mails can turn off many people who could be your potential customers. Whether it’s through your website, at your store, or at an event, to make it clear when our customers prefer to receive your e-mail address. 

  1. SELECT E-MAIL MARKETING CAMPAIGN

Email campaigns are different, and trying to determine, among them can be overwhelming.

You can start by having a look at the different types of e-mail campaigns, and then decide what is best for your viewers. Also, you can set up different lists for different types of e-mails you want to send to customers and potential customers, who have subscribed to receive relevant e-mails.

  1. CREATE A SCHEDULE

Decide how often you plan to send e-mails and update your list in advance. This is necessary to let users know what to expect and to stay in line with the schedule and also to build up their trust, and that they will not forget you. 

  1.  MEASURE YOUR RESULTS

As marketers, we have to measure all of it. Careful attention to each of the major dimensions, including the small changes in your e-mail program will give good results.

THINGS TO REMEMBER IN E-MAIL MARKETING

Here we have provides some additional key points to remember and apply while doing e-mail marketing. All these works like a cherry on top of your efforts –

e-mail marketing
  1. Offer bonuses

Offer incentives to boost your customers to share their e-mail addresses. You can offer them a list of e-books, technical documents, or other downloadable resources. Contests, games, and prizes, are also some ways of convincing people to share their e-mail addresses. 

  1. Follow Rules and Regulations 

Everything has some boundaries to respect and hence rules and regulations are important to obey. E-mail marketing also has some rules and regulations it is bound with. A brand must obey and follow these rules in order to practice clean and effective marketing. One must follow local rules and regulations including CAN-SPAM and GDPR.

  1. Segment your list

E-mail segmentation is the process of dividing up your e-mail list into more targeted groups. This is usually handy for those who have long lists. Dividing your customers into segments will help you become more specific as to which e-mail is relevant for whom and your audience will also get what seems relevant to them.

  1. Provide amazing content

At the end of the day, content is the king. Whatever type of e-mail you are sending and to any group of audience, be specific in what you deliver. Make your e-mails interactive and smooth. Two things you should never forget to include in your e-mail – introduction, and call to action(CTA)

CONCLUSION

E-mail marketing is one of the components of a company’s overall digital marketing strategy. This form of marketing is the use of e-mail in the marketing of products or services, and the development of a database of existing and potential customers, which help us to achieve our marketing goals. 

E-mail marketing is a marketing strategy that has been very effective, particularly and is quite easy to implement, even for small businesses. 

It is a tried and true element of marketing that is able to cover a large portion of the site’s promotion and improving customer experience.  

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