With a vast variety of platforms having active customers, it is a challenge for marketers to find the right way of marketing. Digital marketing strategies can definitely boost up traffic as well as sales of your brand, but the core lies in the understanding of which way to go organic or paid.
Detailed knowledge of both methods is a must to decide which one you want to pick. A marketer can also use both methods to generate traffic and sales.
WHAT IS ORGANIC MARKETING?
The idea of organic marketing is to create good use of social media and online search engines to share relevant content with the target audience. The customer traffic that originates through these attempts is what we call organic traffic.
organic marketing is best used to improve branding, enable real-time communication with customers, educate and convert blog readers, and drive traffic to land pages, your website, and other online assets. You may also hear another word: inbound marketing. This is also referred to as Inbound Marketing.
People find your brand or firm through different media such as blogs, search engines, and social media. Organic marketing strategies are natural, authentic, and value-based.
The profits that businesses gain from these methods are invested over a long period of time, ultimately helping you build the product customers want to visit regularly. Remember, this is about creating high price equity and an industry reputation with your customers. You’re not just trying to drive sales here; you work hard to engage and educate your target audience.
The topmost advantage of the organic approach is that the brands can share information at no cost. Also, it often sounds more honest to the audience because rather than being in a marketplace, the content is informative, relevant, and helpful to viewers.
According to a recent report from BrightEdge, 51 percent of today’s traffic comes from organic search and quite more than 40 percent of revenue is the result of organic traffic.
Originating traffic through organic marketing takes time and effort. You need o build customer trust and interest by appealing and eye-catching content which definitely is time-consuming.
WHAT IS PAID MARKETING?
When marketers pay for online traffic, they begin to enter the paid marketing space. Traditionally, paid marketing could be through advertising, poster, or printing. Today, marketers are further enhancing their digital marketing efforts in a paid way. Thus, the paid traffic originates based on these efforts and refers to consumers who have access to this product through paid marketing.
Paid marketing allows businesses to identify, reach, engage and convert their audience quickly and directly. Instead of waiting – or trusting – for someone to find your blog post live or social media, paid marketing has pushed the content directly to your target audience. It is very advance and focuses on driving certain actions, such as shopping or going to a webinar.
Each paid ad will likely point to a product page, a landing page, or something that has the potential to drive financial results.
Through paid marketing, Instead of waiting for viewers to find a blog post, marketers can place ads directly where their audience is already looking.
Customers often tend to ignore paid marketing efforts as they find these constantly occurring ads on their screens to be invading and annoying.
After this read, you might have understood about organic and paid marketing. Also about the difference between the two, their benefits and drawbacks. Choice of the method plays an important role in marketing. It is the core factor in increasing and decreasing your product sales and generation of traffic. And hence a marketer should be careful while deciding which one to opt for.