“The playing field is poised to become a lot more competitive, and businesses that don’t deploy Artificial Intelligence or AI and data to help them innovate in everything they do will be at a disadvantage.”
— Paul Daugherty, Chief Technology and Innovation Innovation Officer Accenture
WHAT IS ARTIFICIAL INTELLIGENCE OR AI
Artificial Intelligence(AI) is a branch of Computer Science that deals with the invention of such machines whose intelligence is equal to humans, which means they work and react like humans.
The term Artificial Intelligence was first coined by John McCarthy
In 1956. He invited many leading researchers to Dartmouth in New Hampshire in order to propose the idea of a new subject that was very alien to human imagination and ultimately termed it Artificial Intelligence(AI).
WHICH SECTORS USE AI?
AI has a vast reach when it comes to its applications. Today almost every field all around the world is dependent on AI in one way or the other. Some sectors that use AI on an everyday basis are:
- Data Security
- Social Media
- Travel and transport
- Automotive Industry
WHAT IS AI MARKETING?
AI marketing is the use of Artificially intelligent technologies to improve user experience. Whenever there is a need for speed in marketing AI comes to the rescue.
AI marketing deals with the usage of AI in the field of marketing to carry out difficult brainstorming tasks that take a great amount of time if done manually.
WHY USE AI IN MARKETING?
When it comes to the company nobody wants anything but the best. And Artificial Intelligence is definitely the very best.
In today’s age when even the slightest of thing needs an advanced approach, you, as a marketer, do not want to lag behind. In order to excel in every aspect and meet the expectations of hectic market research and objectives, a marketer should know just everything about AI marketing and how to use it to get the best results.
Here’s why you should adopt AI marketing if haven’t already:
AI speeds up manufacturingAI tells the manufacturer beforehand which manufacturing machine is going to break down or needs maintenance. It can also predict the number of resources that will be needed by analyzing the sales.
Identify leadsAI can predict customer behavior and advertise products to them according to it, hence not only identifying but also generating leads.
Boosts ROIAI can make quick decisions about which media platform would be the best to should invest in and can analyze which ads engage more audience attention enabling you to get the most value in the right ad campaign.
Helps In promotions through contentAI-based software can decide in no time which content to share and through which medium it should be distributed.
Segments DataData segmentation is one of the important factors in identifying leads and a marketer knows sometimes how frantic it can get. AI can help you in data segmentation in no time. You just have to fill in the accurate data and AI all by itself can segment it for you in your desired prospects.
Increases brand competitivenessAI enables dynamic pricing by which it allows brands to change or adjust their prices on products or services with market trends.
Artificial Intelligence (AI) is all set to conquer the world of technology and it will definitely bring major changes in many ways of life and in every field. Hence, it is very vital to be willing to change with the change in trends. AI by all means is the future of all businesses all around the world as it largely influences the choices of potential customers and provides the relevant services and recommendations.