WHAT IS THE ROLE OF ARTIFICIAL INTELLIGENCE IN MARKETING

AI marketing

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“The playing field is poised to become a lot more competitive, and businesses that don’t deploy Artificial Intelligence or AI and data to help them innovate in everything they do will be at a disadvantage.”

                                                                                                                                               — Paul Daugherty,                                                                                                                                                            Chief Technology and Innovation                                                                                                                                  Innovation Officer Accenture

WHAT IS ARTIFICIAL INTELLIGENCE OR AI

Artificial Intelligence(AI) is a branch of Computer Science that deals with the invention of such machines whose intelligence is equal to humans, which means they work and react like humans. 

The term Artificial Intelligence was first coined by John McCarthy 

In 1956. He invited many leading researchers to Dartmouth in New Hampshire in order to propose the idea of a new subject that was very alien to human imagination and ultimately termed it Artificial Intelligence(AI).

WHICH SECTORS USE AI?

AI has a vast reach when it comes to its applications. Today almost every field all around the world is dependent on AI in one way or the other. Some sectors that use AI on an everyday basis are: 

  • Astronomy
  • Healthcare
  • Gaming
  • Finance
  • Data Security
  • Social Media
  • Travel and transport
  • Automotive Industry
  • Robotics
  • Entertainment
  • E-Commerce
  • Education

WHAT IS AI MARKETING?

AI marketing is the use of Artificially intelligent technologies to improve user experience. Whenever there is a need for speed in marketing AI comes to the rescue.  

AI marketing deals with the usage of AI in the field of marketing to carry out difficult brainstorming tasks that take a great amount of time if done manually.

Artificial Intelligence or AI has a great scope in marketing industry and enable you to function well.

WHY USE AI IN MARKETING?

When it comes to the company nobody wants anything but the best. And Artificial Intelligence is definitely the very best. 

In today’s age when even the slightest of thing needs an advanced approach, you, as a marketer, do not want to lag behind. In order to excel in every aspect and meet the expectations of hectic market research and objectives, a marketer should know just everything about AI marketing and how to use it to get the best results. 

Here’s why you should adopt AI marketing if haven’t already:

  1. AI speeds up manufacturing 
    AI tells the manufacturer beforehand which manufacturing machine is going to break down or needs maintenance. It can also predict the number of resources that will be needed by analyzing the sales.
  1. Identify leads 
    AI can predict customer behavior and advertise products to them according to it, hence not only identifying but also generating leads.
  1. Boosts ROI
    AI can make quick decisions about which media platform would be the best to should invest in and can analyze which ads engage more audience attention enabling you to get the most value in the right ad campaign.
  1. Helps In promotions through content 
    AI-based software can decide in no time which content to share and through which medium it should be distributed.
  1. Segments Data
    Data segmentation is one of the important factors in identifying leads and a marketer knows sometimes how frantic it can get. AI can help you in data segmentation in no time. You just have to fill in the accurate data and AI all by itself can segment it for you in your desired prospects.
  1. Increases  brand competitiveness   
    AI enables dynamic pricing by which it allows brands to change or adjust their prices on products or services with market trends.

CONCLUSION

Artificial Intelligence (AI) is all set to conquer the world of technology and it will definitely bring major changes in many ways of life and in every field. Hence, it is very vital to be willing to change with the change in trends. AI by all means is the future of all businesses all around the world as it largely influences the choices of potential customers and provides the relevant services and recommendations.

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